Guy Erlich is an initiator and a farmer and he is the living spirit of the different projects.

Dr. Ram Snir, Israel’s leading expert in the field of herbal extracts and the former VP Natural Extracts unit of Frutarom Industries Ltd, is our industry mentor and will serve as our CEO.

Dr. Elaine Solowey, a world-renowned specialist on desert agriculture is the head of our agricultural R&D team.

Dr. Mina Faran,Israel’sleading expert in the field of herbal remedies (Medicinal plants) is our guidance counselor regarding natural pharmaceuticals.